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DeezerDennis Morrison is a serial entrepreneur, business storyteller and founder of Audience Magnet, which helps businesses and professionals to communicate authentically and effectively.
When he’s not lecturing in post production at The London Film Academy, Central film School or Ravensbourne University, he’s helping business owners and digital creators find their own unique voice through his ‘Find Your Story’ program.
Dennis has worked in the Film & TV industry for over 30 years, and has created branded content for companies like Diesel, L’Oréal and Red Bull. He’s consulted on numerous video projects for various companies, helping them develop their video strategies and build their audience. He is a business mentor and marketing story strategist.
Dennnis says, ‘The truth is that storytelling can be learned like any other skill or technique. But you need an experienced guide to break down the structures of communications and storytelling, into a step-by-step system that you can start using immediately in your business. Whether you’re a complete beginner or a seasoned marketing pro.’
In part one of this interview, we talk about the options for film students post-uni, how Dennis learned the hard way what it takes to make it as a creative entrepreneur and how to develop a business mindset when it comes to money.
This interview is split into two parts.
You'll Discover in PT.1
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How he learned the hard lessons of being an entrepreneur
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How being an extra on a film set changed everything
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How he learned to edit on a Steenbeck
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How he got started as a creative entrepreneur
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Why you make the decision to become entrepreneurial
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Why creatives can struggle when they leave university
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Why it’s not about the tech – it’s about understanding critical thinking
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Why your pricing structure is hugely important
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What happens when the job market is saturated for creatives
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Why there’s a lack of diversity of thought
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Why it’s not about the gear to get the gig
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How to get results by following a framework
You'll Discover in PT.2
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How to promote a sausage factory with video
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Smart phone filming tips
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Why people are buying into people
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Why you should document your struggles
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Why every business would be using video
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Why it’s not about you it’s about them
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Why you should just press record
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Why there’s magic in looking into the lens of a camera
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Tips for filming yourself
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Why personalisation of video is big for brands
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Why he is targeting women in the USA
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Why small business owners should do their own marketing
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How to find your own brand story
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Why he is driven by freedom of choice
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How Imposter syndrome holds creatives back
