Video Talks Podcast 08 : How Great Audio Will Transform Your Videos with Chris Evans-Roberts from Ithaca Studio

By July 15, 2020 July 27th, 2020 Podcasts

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Audio should never play second fiddle to the visual – they are of equal stature. This is something which has come up a few times over the course of the podcast and is advice that surely, should be taken by anyone involved in visual media.

Chris Evans Roberts is an award winning creative composer, sound designer, light artist and founder and Managing Director of Ithaca Studio, based in Brighton, UK.

Ithaca combine art, music and technology to make innovative experiences with sound and light. Founded in 2010, Ithaca became known worldwide for audio-visual remixes and music production – winning multiple awards in audio, advertising and interactive video.

In 2014 Ithaca’s work expanded into sound and light installation and light art. Ithaca have been shortlisted for the darc Architectural Lighting Awards and the Lumen Prize for Digital Art. Recent light art commissions include works at heritage sites including Royal Botanic Gardens Kew, Blenheim Palace and Royal Botanic Gardens Edinburgh.

Ithaca work across both traditional and experiential advertising along with events industries.

You'll Discover
  • How audio & video editing have a similar learning curve

  • When the pitching process works and when it doesn’t

  • How Chris moved into interactive mashup videos

  • Why democratising creativity is not always a bad thing

  • How to create a Shepard Tone to create tension

  • Why you need a good working space and culture to have freedom to make mistakes

  • Why brands & businesses should be bold and innovative to spark interest

  • The best results when agencies and brand come directly to them for ideas

  • Why being open can allow exciting ideas to emerge

  • The power of immersive audio in a VR world

  • Why you should take a step back from your work to come up with innovative results

  • Why you shouldn’t put things off and make excuses

  • Why you should always think about audio from the start to avoid fixing things in post

resources & links


Website Ithaca.Studio

Instagram @ithacastudio

Videos That Talk

The light show audio at the beginning of the episode is from this event – ‘Ditto’ in London’s Canary Wharf at the beginning of 2020. You can find more of Ithaca’s extraodinary audio-visual mastery on their website and Vimeo channel.


This is the breakthrough video which caused a stir across the internet back in 2011. Never was a mashup so delicately handled in both audio and visual mediums.


Ithaca’s work with brands took off in 2014 when they led the creative style for this Mercedes commercial,

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