W hen you start a company straight out of university, you never really know where you’ll end up – what adventures, trials and tribulations the future of your business will bring.
For Tom Box and his 2 uni-mates, Blue Zoo was formed just at the right point in time when broadcast quality computer animation became possible. The three of them setup shop in a London studio and grew what is now an internationally-acclaimed BAFTA award-winning animation powerhouse. In this incredibly layered interview, Tom delves into the mindset and values of what built Blue Zoo into one of the most successful animation companies in the UK, how animation has changed over his career and what makes a successful business.
You’ll learn how Blue Zoo went from 3 uni-graduates to an internationally successful animation business with over 200 staff. He talks openly about challenges he’s faced and how the value he places on his team members ensures the best productivity and motivation. In 2018 Blue Zoo opened a brand new online democratic community course for animators to learn techniques of 3D animation, called Animdojo. They were still hiring staff during the Coronavirus pandemic!
This was one of the first interviews recorded for Video Talks.
I hope you enjoy this deep dive into Tom’s creative journey.