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Podchaser
DeezerDan Norton is an editor and video repurposing specialist based in New York.
After spending 11years at Disney Streaming Services, he now co-runs Parent Pacifier With his wife Amanda – helping expecting and new parents save time and remove headaches with baby product reviews and parenting tips – via their website parentpacifier.com and their YouTube channel.
Dan’s expertise in repurposing video content enables him to help companies and individuals to stretch their video content further.
In this episode, Dan talks about how to save time by creating long-form videos which can be repurposed for social media. He shares techniques he’s learned through years of working in the sports highlights industry and how entrepreneurs and business owners can use simple tricks to make their video content go further.
You'll Learn
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What repurposing video means
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Starting with live video
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Why answering your top 5 FAQs is a great strategy
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How to get started with video for your business
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How to talk to a camera lens as a friend
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How he started a YouTube channel from scratch
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The most powerful traffic driving force on YouTube
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How unexpected YouTube videos can drive business
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Why you should start something before you have kids
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Why becoming a parent is so motivating
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How businesses will use video in the future
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Dan’s take on the Pomodoro technique
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Why asking questions can drive people to make comments in social media videos
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Why he builds in rest time
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How to plan a repurposing video strategy
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Video Marketing tips for business
resources & links
Connect
Instagram danielpatricknorton
Website danielpatricknorton.com
Dan’s YouTube Channel
Podcast workinghomeparents.com
Videos That Talk
This video sparked growth unexpectedly for Dan’s YouTube channel Parent Pacifier – it was unexpected but it drove organic growth for other videos on the channel.
